
Q1 2025 Commentary: Understanding Behavioral Finance & the Four Money Scripts
While performance gets all the airtime, it is crucial to occasionally take a step back from the hard data and focus on another topic that affects every investor: behavioral finance. The way we think about money is shaped by our experiences, upbringing, and emotions, often in ways we don’t fully recognize. Understanding these influences can help us make more rational financial decisions and avoid common pitfalls.